Take All the Wallet Payments! – Captive Transit User Series Part 17

By: Giselle General

This is part of an ongoing series of posts discussion issues I personally encounter while taking public transit in Edmonton. Links to other posts will be added on an ongoing basis:

What is a Captive Transit User? I learned about the term for the first time from the City of Edmonton’s website. The easy definition is: someone who takes public transit because it’s the best (or only available) option for them to travel around. The part about feeling ‘captive’ comes from the restriction that sometimes comes up, perhaps because one is too poor to own and maintain a vehicle, one does not know how to drive, or for medical reasons, cannot operate a vehicle. In many ways, I relate to this a lot. Though I’m pretty fortunate to afford the occasional taxi ride, and with my husband having a car.


Joy to the transit nerds and transit users this month! The ability to pay transit fare through debit, credit, and e-wallets have finally arrived.

Kudos to both the city government social media pages and the city council politicians promoting it heavily. Right when I started seeing the social media posts, the timing had worked out perfectly because I had two dollars or so left in my ARC card. The flashing yellow light in the ARC card scanner on the bus was a clear sign that I have to top up. But I got to try to pay up with my own payment cards instead.

Now, I know that my debit card has some strange 70% success rate. In some places where I don’t even spend a lot of money, like the café by my work building, or even when grocery shopping, sometimes it doesn’t work. So that cold morning waiting for the trusty number 2 bus to take me to downtown, I tried my debit card, hoping for it to work. And it did NOT!

So my freezing hands had to dig out my credit card right away to tap it while the bus is running so it doesn’t get late the closer it got to downtown. The detour to 107 Ave plays a role on whether I’d arrive 2 minutes or 15 minutes after the projected time from Google Maps.

I continued using my credit card for those next three workdays. Then I checked the transactions through my online banking. I was not surprised seeing a single charge in one day despite taking two trips. Looks like the ARC or ETS system tracks all trips and then determines the final charge at the end of the day, which makes sense to me. But I was confused at the amount. $5 seemed too low. But the transactions were still marked Pending, so I figured I wait.

The following week though, when I logged in again to my online banking, the fee changed to $6 per day. That sounds about right.

My ARC card is in a keychain with some bling, my house key and a sturdy plastic sleeve with my card covered with cute transit-related stickers from a local artist. Unfortunately, that very first day I was paying with my credit card instead of my ARC card, I lost the whole keychain! I was relieved that I have the other way to pay for bus fare, but I’m more upset about losing the stickers that I put on my ARC card. I also had to send my husband on an errand to have a new key for me. I have a replacement ARC card now, and I’m eagerly waiting for those amazing transit-related stickers to be available again.

One time this week, I tapped my new ARC card on the scanner in front of the bus and it flashed red with the very aggressive BEEP sound. The screen said “cannot read” as opposed to “low balance”, and as I was about to tap it again, the driver immediately said “you can pay with debit now.” The very reflexive way the driver said it made me realize, that the ability to pay with debit, credit and e-wallets is likely something that passengers have asked about so many times. Luckily for that trip, my second attempt tapping the card worked!

I gave myself a full week to try this out before I felt comfortable enough to tell my brother. He’s been waiting for this for so long. We hang out about once a month, and when it is a location near a bus stop with frequent routes, or near the WEM transit centre, he would take the bus home. At random times he had asked me for change or tickets if I had some to spare. At one point, I even gifted him an ARC card that I preloaded with money. He’s complained to me several times when he had to refill the card with money in winter, as the machine by WEM transit centre glitches a bit when it’s too cold. I know this problem very well, I’ve experienced it myself and sent a few complaints to the city through the 311 app.

He was so happy when I told him. His wallet is very compact, the type that has room for maybe a few cards and bills, not even a compartment for coins. He’s forgotten his ARC card a few times. But that won’t be an issue anymore. Then again, he just moved to a new apartment rental that is way southwest of our city ward, an area served by only a 3-digit, community bus route. It’s likely he will use the bus less frequently anyways.

But at least for him, and for anyone else who would be a very occasional user, this option will serve them well.

People just need to remember that the scanners get confused when several cards and wallets are within the scanning proximity. So it’s best to take out the card that you intend to use, instead of tapping your whole wallet to it.

And I really hope that people do tap off when leaving the bus or an LRT station.

On Christmas Eve my ARC card ran out of money again. Instead of using my credit card, I used it as an opportunity to get rid of some change from my wallet. As my coins jangled through the cash fare box, I asked for a transfer. It was a bit amusing how the driver had to set up the transfer ticket sheet, as if no one has asked them all day so far. As I held my transfer ticket on my way to Christmas Eve dinner, I’m glad to experience for myself all the digital and physical payment methods offered to passengers.

The few paper tickets I have though, they will be souvenirs I’m saving, along with all the transit-related merch, books and old bus passes I’ve collected over the years!

Recovering Political Candidate: Steep Cost and Sacrifices

Giselle assembling lawn signs for the 2021 election campaign.

By: Giselle General

I suppose it’s kind of strange that I’m continuing the name of these series as “Recovering Political Candidate” given that I am running again. There’s already two posts I made as part of this series:

Then again, it feels like while I’m embarking on one, I’m still recovering from the previous one, unpacking all the things I’ve experienced and observed. Time gives perspective as they say, and going through the same experience again, I suppose this time for me, with four years of maturity, sheds things in a different light.

When people think about running for office, they often imagine debates, door-knocking, and campaign signs. But what most don’t see—and what few openly talk about—are the financial, professional, and emotional costs of stepping into the political arena. For those of us who come from working-class, immigrant, or marginalized communities, these costs aren’t just inconvenient. They’re systemic barriers.

As someone who immigrated to Canada as a child and became the first in my family to graduate from a Canadian university, I’ve experienced the unspoken challenges of trying to “break in” to political spaces while navigating real-life survival. I didn’t grow up around people who ran for office. My relatives didn’t work white-collar jobs or attend Chamber of Commerce lunches. Like many others, I was figuring it out as I went—sometimes fumbling, sometimes scraping by, always learning.

When I ran for City Council in 2021, I had to keep working full-time in the spring and summer with two months off full-time campaigning.

A time-tracking table. Each half-hour  for every day of the week is represented by one cell on the table. Times are color-coded as follows: Sleep, Personal Care, Meals, Chores, Commute to Work. Work. Family/ Friends social time. About 30 hours is not color-coded, representing the maximum hours that can be spent theoretically, on the election campaign.
I wondered what the true difference between a candidate who is campaigning full time compared to someone who is doing it after work. And it’s all the green blocks here, about extra 30 – 40 hours every week. That’s why I can’t help but wonder, even I’m technically adding more, would three months of full-time campaigning be enough?

I banked my vacation days and carefully budgeted unpaid leave. Not because I had the luxury to, but because I couldn’t afford to stop earning income. I later learned that many candidates take months off entirely, living off savings or family support. I didn’t have that option then.

In this second run, I’ve come to see just how many “norms” in local politics are built around people with financial privilege, professional networks, or flexible lifestyles. Here are just a few examples of the hidden costs:

Visibility Comes with a Price Tag

Being “present” at the right events such as fundraisers, business luncheons, galas, is often seen as a sign of seriousness. But tickets can cost $50 to $200 or more. Even free events often expect donations. Most happen during the workday, which means using time off or risking your job. And for women, racialized folks, and those with specific appearance pressures, just showing up polished and prepared costs time and money.

Running While Working Can Break You

There’s a quiet expectation that serious candidates go on leave to campaign full-time. But unpaid leave means lost income, and not everyone can afford that. Some of us push through by working during the day and campaigning at night, leading to exhaustion, burnout, or even injury. This is a real and unsustainable cost.

In 2021, my husband and I decided that I will never compromise on my sleep (so no all-nighters) that he will not be deeply involved in the campaign so we have a semblance of a healthy home life, and that the financial cost of taking a bit more time off work is worth it. We are hoping it will help prevent permanent injuries or trauma.

Starting Up A Campaign Isn’t Free

Even a modest campaign needs branding, a website, photos, flyers, signs. Unless you’re fundraising from day one or have wealthy donors ready to go, those expenses fall on you. There’s also pressure to appear “professional” which means a slick logo, high-quality materials, a polished online presence. That’s because anything less may be judged as unprepared or unserious.

While I’m re-using many supplies form 2021, I know if I don’t freshen up my style, it will be outdated and out of touch. There are many more cool apps and tools that help make things more efficient, and many are subscription based that can stack up if not kept in check.

Who You Know Matters – Much More Than Anticipated

I’ve spent years volunteering, organizing, and serving on boards, but I’ve also learned that social capital doesn’t always translate into campaign capital. Recognition and legitimacy are often reserved for those already plugged into elite circles or political dynasties. Meanwhile, working-class and immigrant leaders are often asked to “prove” themselves for years—often invisibly—before being seen as viable.

As a simple example, through my community service I knew of about 5 executive directors or CEO-level people from nonprofits. If many of them decline to publicly endorse me because of repercussions at their job, the list runs out pretty quickly. While someone with deeper networks and connections, whether it is because they had parents who are still alive and able, or who were also are politically connected, had a profession that already has a certain prestige assigned to it, or had lived in the area for much longer, the odds are definitely in their favour.

Where Campaign Schools Fit In

One thing that has been incredibly valuable to me has been participating in campaign schools—local and national programs designed to help women learn the basics of running for office. I’ve attended several, and I always leave feeling inspired and energized. They offer toolkits, checklists, and often a sense of solidarity that’s hard to find elsewhere. Being in a room full of women determined to lead and make a difference is powerful.

But for those just starting out, what’s offered in these programs is maybe 5% of what’s truly needed to launch a viable, well-resourced campaign. Turning that initial spark into a full campaign with traction, momentum, and infrastructure is a whole other challenge—especially if you don’t already have access to wealth, political connections, or campaign professionals.

That’s why these programs must not just continue—they need to grow. Campaign schools and women-in-politics initiatives should be more robust, more practical, and more deeply connected to the realities that many of us face: holding down full-time jobs, navigating care responsibilities, or entering spaces where people don’t expect someone like you to lead. We need to move from inspiration to implementation, and that takes sustained, tangible support.

What now?

This isn’t just my story. It’s a structural pattern. Politics in Canada, even at the local level, often functions as a gated space. Those gates aren’t always locked, but they are weighed down by money, time, and access. And the reality is, people from communities like mine often pay the price just to stand in the same room.

But here’s what I’ve learned: knowing these barriers doesn’t make me cynical—it makes me even more committed to change. Because if we want a city that’s truly inclusive, we need a political system that supports everyday people stepping into leadership.

That means:

  • Talking openly about the financial and emotional costs of candidacy.
  • Supporting candidates not just with votes, but with practical help—rides, printing, graphic design, donations, and more.
  • Reimagining what political legitimacy looks like, so it’s not based on your job title, who you golf with, or shared tables at a fancy gala, but your service to your community.

I’m still learning, healing, and unlearning as I go—just like many others. The journey of immigration, trauma, and over-responsibility doesn’t disappear when you run for office. But neither does the strength and wisdom that comes from living through it.

So if you’re thinking of running someday, or if you’re supporting someone who is: know that it’s okay to ask for help. To name the barriers. To build slowly and strategically, even if you don’t have all the traditional tools.

The more of us who show up authentically, the more we change what “leadership” looks like in this city.

I’m still willing to spill the tea!

And I’ve offered this before and I will emphasize it again. If you are interested in running for politics and wanted to know how it really looks like for someone who was described as marginalized, underdog, non-conventional candidate, who is an everyday worker and attempted to do this in 2021, I’m willing to tell it all. While scheduling might be trickier because I have to hustle even more to make up for what I’m lacking, I’m willing to share the numbers, the details of the years of planning, the financial and family decisions, the spreadsheets and timelines I aimed for, I reached and I missed. Talk to me, and I will share the real deal of my experiences. Not to scare people off, but to be more equipped.

Book Review and Thank You Letter: Frostbike by Tom Babin

Giselle holding the book Frostbike. Her husband's bike is behind her.

By: Giselle General

A few weekends ago, I visited someone near my home to talk about different neighbourhood things and the upcoming election. That late morning visit was lovely and veered into a conversation about winter cycling, something my husband just started to do in 2024 when the snow hit. As a result, she enthusiastically offered to lend this book that I immensely enjoyed. So to this neighbour, who also gave me a sample pack of roibos tea from a local tea shop, this is a Thank You letter and review of the book Frostbike, the Joy, Pain and Numbness of Winter Cycling, by Tom Babin.


April 19, 2025

Hi neighbour,

That winter morning was frosty, but my hands felt better right away from how you welcomed me to your home, with a cup of tea. The great conversations about my post the day before about someone wanting to organize an English-learning initiative for newcomers in the neighbourhood was even lovelier. As we chatted about different matters, the inevitable half-complaints about winter came up. Then I shared that my husband tried biking to work once a week since the summer, with this season being his first time winter biking.

I was so delighted that you were delighted to hear about this, and shared all your experiences biking from your neighbourhood all the way to the core of downtown. I appreciated your observations on your experiences as a cyclist and how the service roads, sidewalks, shared-use paths and the dedicated bike lanes affect your ride. That you were looking forward to the warmer weather since you are quite faster on the bike then driving at times. So, when you enthusiastically offered to lend me the book Frostbike for my husband to read, I happily took in home.

The thing is, my husband is a digital book reader these days. He’s quite happy with the app from our local library and been reading books regularly. So I ended up being the one who read the book. The fact that the author in Canadian, and Albertan at that, was a particular draw to me. This is not someone who lives overseas – this is someone with relatable and relevant experience, who lives only a 4-hour drive away.

I liked the way the table of contents was outlined, and how the information and stories started growing in scope. Starting from his personal journey of biking, building and acquiring bikes to help him get cycling in winter. Then the second part is about his assessments of locations, both local and abroad and their winter cycling infrastructure. Then the final part went even broader, the collective thoughts, sentiments and culture not just about cycling, but about winter in general.

Perhaps because I haven’t had a lot of exposure to writing based in Calgary – whether it is fiction, non-fiction, or journalistic, the book gave me the very first deep explanation of the chinooks. It went in detail how that weather phenomenon affects people who live there – from huge migraines from temperature and air pressure changes, to the drastic change from ice and snowbanks to deep watery cold puddles on roads and sidewalks in just a matter of hours. I mean, I’m not a fan of being splashed by cars when I’m on the sidewalk, I can only imagine it being worse down there.

The author’s experiences with biking in the winter reflected what my husband shared to me these past few months. That compact snow is ideal. Ice is more manageable that some would assume. Studded tires make a huge difference. Soft snow and slush is the worst, even more when they are combined with bits of mud, sand and gravel. Putting salt can be described as “the devil you know”, very useful for traction, but damaging in many other ways. Biking at -20 or -30 weather is more doable than anticipated. That car drivers being impatient and hostile is one of the worst things about cycling. And yes, the way infrastructure is laid out plays a very big role in how pleasant or save the bike ride could be. I’m so grateful though that my husband got actual studded tires right away. I definitely would not let him get away with the author’s first attempt at using flat screws on a conventional bike wheel. I do a lot of DIY stuff, but that’s too far. As I always say to my husband – safety first!

Two people biking on a bike path in winter. Everything, except for the actual bike path, is covered in snow.

The section that talked about the different cities in Europe that have enviable cycling infrastructure was fascinating to read. I empathize with the author’s struggle with not finding the perfect ‘silver bullet’ solution that can be easily copied over to North America, especially in cities that are much bigger compared to the smaller Scandinavian cities. A common pattern is those European cities is the practical normalization of biking all year long, which makes the seasonal switch to winter biking more manageable. The cities described made me realize the truth of the advocacy statement I’ve heard so many times here in Edmonton: build it and they will come.

As someone who doesn’t cycle, the chapters of the last section resonated with me the most. The author started to probe deeply on how pop culture and casual interpersonal interactions over the decades talk about winter so negatively. This I completely agree, and I find a bit frustrating. The pity that people cast towards me when I said “I walked less than half an hour to get here” is so intense. Music, media, TV, movies and songs definitely portray winter as harsh, relentless and something to escape from.

He argues that our negative impressions of winter are holding people back from something positive (or even practical) like winter cycling. I’d say that it is also holding people back from doing even just short walks in the winter! As an immigrant, I have had enough stories and warnings about how awful winter is, so this definitely tracks.

Edmonton had an initiative now for a few years called Winter City Edmonton, to encourage people to seek out interesting and exciting activities to do during winter, such as the winter festivals. And this year, the encouragement also had a different direction, to get people to do more of the typical fun activities but with a winter twist, such as going to a restaurant with a winter patio. I think that the next step should be encouraging doing everyday transportation while being prepared for winter, not wanting to escape it as quickly as possible. With heated cars (that even have heated seats and heated steering wheels), well-insulated buildings, and high-tech cozy winter wear might have contributed to people rejecting the notion of winter altogether, rather than having a practical mindset of it being a regular part of the day. This is what is needed to encourage people to have infrastructure to make walking and cycling manageable all year long. To quote the book when talking about cycling in those European countries “I found a similar practicality: winter didn’t seem to be the enemy, it just was.

I really enjoyed this opportunity to learn from a long-time winter cycling enthusiast what my husband went through, and what the passionate folks in the city are talking about. I know in a few years I would consider getting a bike again, but for now, I feel more informed in understanding where people are coming from, as far as the other transportation methods that don’t involve the car.

So thank you! I hope your biking this year, now that the snow is gone and I think we are past the second “false spring” is going well so far. Maybe my husband will see you on the trails or roads, and perhaps I also will in the future. I bet that if the Coffee Fridays YegBike community has a book club section, they would talk about this book. It’s safe to say, they probably already had.

Who To Call for Help? You Don’t Know?! – Captive Transit User Series Part 17

The inside of the regular sized Edmonton transit bus. The front area near the driver's compartment has no information or printed signage about the Transit Watch contact line.

By: Giselle General

This is part of an ongoing series of posts discussion issues I personally encounter while taking public transit in Edmonton. Links to other posts will be added on an ongoing basis:

What is a Captive Transit User? I learned about the term for the first time from the City of Edmonton’s website. The easy definition is: someone who takes public transit because it’s the best (or only available) option for them to travel around. The part about feeling ‘captive’ comes from the restriction that sometimes comes up, perhaps because one is too poor to own and maintain a vehicle, one does not know how to drive, or for medical reasons, cannot operate a vehicle. In many ways, I relate to this a lot. Though I’m pretty fortunate to afford the occasional taxi ride, and with my husband having a car.


In my first few years in Canada, I had to learn how to keep track of all the different phone numbers, watch lines and apps for reporting different issues. In fact, because I knew that this can be confusing for other people, I’ve written a resource articles on this subject a few times for multicultural media outlets in the city. It can be hard to tell right away what constitutes an emergency. When someone is in the middle of an unsafe situation, regardless of whether someone’s bleeding or not, everything seems urgent.

Frankly this is why I have major concerns that the information to ask for help when taking transit can be hand to find. If my personal feedback can be summarized in one word, that would be consistency.

Consistency on where the information can be found, both on the buses and LRT vehicles, would be handy. When I used to take the LRT more frequently, I eventually trained my eyes on where the emergency buttons and alarm strings to ask for help are located. I’m too short to reach the alarm strings – but that’s a different subject altogether. Also, on a 25- minute trip which is typical for my travels, there had been the rare occasion when the same automated robot voice that announce the next LRT stop would also talk about Transit Watch, the phone number where people can call or text if they feel unsafe.

But unfortunately, for those who take the buses, this information is definitely hard to find. On top of the fact that Transit Watch is actual full 10-digit phone number instead of the 3-digit ones like 911 or 311, so it’s not something that people will instinctively remember and dial. I mean, even I don’t know the full number in my mind, but I had saved it as a contact on my phone. In my experience, upon entering a bus, 75% of the time I don’t see any posters about Transit Watch at all. When it does, the posters are in different parts of the overhead compartment for the posters.

In my typical 30- 45 minute bus trip, I don’t hear a single robot-voice announcement about Transit Watch as well. Back in 2023, Edmonton Transit Service had a marketing campaign encouraging people to take one of six potential actions when they see harassment while taking public transit. These posters were in many of the buses but not as much these days. Although I was relived to see it a dozen times so far this year.

Inside an Edmonton transit bus, with a poster about Transit Watch 780-442-4900.

In transit stations, not all of them have a PA system to blast audio announcements. In the places that do, one of which is the South Campus LRT station, I have heard a few robot-voice announcements for different topics, including bus delays, scheduling changes, and even encouraging participation on Stuff A Bus. I have heard a handful of times about Transit Watch. But how about other locations? Sure, it is a temporary station, but I think it’s important to have more visible signs and reminders at West Edmonton Mall transit station for example. It truly would be nice to have a consistent approach in every transit station.

I have taken bus trips with the smaller community buses as well, and I don’t recall seeing a poster about Transit Watch. It’s been a few months since I have taken an On-Demand buses which are much smaller, and I know there’s no space there for paid advertisement or even a small bulletin board. Perhaps a decal or sticker somewhere prominent can be strategically placed somewhere. Or maybe even a QR code that’s quite popular these days.

The inside of the smaller-sized Edmonton Transit bus, the shuttle bus along Jasper Place Transit Centre. There is no poster for the Transit Watch number because there's no good space to put one.

Consistency builds trust. I think if there’s more consistency in communicating that 1 – harassment is not okay , 2 – reporting unsafe situations when taking transit is truly worth the effort, 3 – the contact number is repeated often enough while people are taking transit that they might eventually memorize it, and 4 – that the person who reported can see the resolution, perhaps people could be more understanding about unpleasant situations about taking transit. I agree with what the City officials had said that majority of public transit trips happen successfully, on time and no issues. But for the times when it does, people need to trust the system for reporting and the response to it. This starts with knowing when and how to report.

Support Canadian With Your Patronage and Pocketbook: Repost from Alberta Filipino Journal

Giselle holding a computer table showing the page "Made in Canada: by Canadians, for Canadians"

By: Giselle General

I am a columnist for two newspapers in Alberta that serve the Filipino community. I feel particularly proud of this one because of the timely topic and integrating ideas beyond making shopping decisions. This was published in February 2025. You can get a free copy of the paper, published monthly, from many Filipino-owned businesses in Edmonton. You can also view everything digitally at www.albertafilipinojournal.com/.


Community Resource Article – Support Canadian with your Patronage and Pocketbook

Many of us have heard about impending tariffs by the United States. Because of this, there’s a boost to ‘Buy Canadian’ more than ever. You might be wondering how you can take part, especially if you have a tighter budget, or have gotten use to the popular options.

Supporting Canadian businesses comes in many forms. It can be as hyper-local as using products and services made in our city, prioritizing art or events made by fellow Canadians anywhere in the country or not spending money at all. Below is a list of ideas you can consider, to have more Canadian in your everyday activities and purchases.

Media and Entertainment

  • CBC Gem: You can create a free login on your computer or Smart TV and watch news, shows and movies produced in Canada through our public broadcaster.
  • TELUS STORYHIVE: This special program funds content made by locals in Alberta and BC, such as short-form documentaries on community topics, podcasts and vod-casts, mini-series, and more. My documentary about Filipinos in Edmonton is funded through this and there’s lots of great shows to watch. It’s on Telus Optic TV and YouTube.
  • Accessible Media Inc. Canada: It is a dedicated channel created about, and by, Canadians with disabilities. There’s so much inspirational and well-produced content to watch.  You can create a free login on your computer or Smart TV or watch on YouTube.
  • CKUA Radio Station: This radio station, with a webpage and app, is based in Alberta and showcases music from all over the world, a great way to break way from Hollywood-produced music.
  • Filipino-Canadian content: There are many kababayans countrywide that produce content and it’s time to them to our lists. Whether it is the What’s the Tsismis podcast, the many vloggers on YouTube, documentaries Paglalayag, Canadian Adobo and Kalinga,  or books such as Magdaragat, Reuniting with Strangers, Tony’s Wheels, and more.

Consumer Goods

  • Made in Canada directories: Webpages can identify products made in Canada, which can help with your shopping. Some of these are: madeinca.ca as well as madeincanadadirectory.ca.
  • Bulk Barn: This is a great store where you buy items by weight, such as flour, rice, spices, pasta, candies, and more. If can save more money than buying in small packages, and it’s Canadian.
  • Farmers Markets and Pop-Up Markets: There are indoor farmers markets and pop-up markets hosting local businesses. They even give a chance for ones that have closed to come back in a different way. For example, Intent Coffee, a café by Filipinos in Edmonton, has returned as a pop-up café.
  • Cultural Stores: If you continue to support these stores, whether the products made by a kababayan locally, imported from the Philippines, an Indigenous creator, or a multicultural market by fellow immigrants in Canada, that certainly counts as a way to support.
  • “Buy Nothing” Neighourbood Groups: Instead of buying an item right away, perhaps a neighbour is giving it away for free. Connect with your neighbourhood’s Buy Nothing Facebook page and see if you can get the item you need. It’s a great way to save money, help the environment, and connect with neighbours.
  • Business Districts in the city: Whether it is Whyte Ave, Stony Plain Road, Downtown, or the ones by your neighbourhood block, visiting and patronizing independent businesses there is a very valuable way to support Canadian locally.  

Attractions, Events and Activities

  • Tourism Webpages for Cities and Towns: Our province has Travel Alberta, a great resource to discover places to visit in our beautiful province, or even how to have a successful business in the Canadian tourism sector. Many local areas have similar resources to help you spend your tourism dollars here, such as Visit Jasper, Explore Edmonton, Tourism Calgary, Visit Drumheller, and more.
  • Getting at the Neighbourhood Level: At times, there’s no need to travel far and use companies to have fun and have meaningful experiences. I highly recommend checking the events in your local neighbourhood such as your neighbourhood community league, the nearby seniors centre, and schools.
  • Exploring Local Recreation Destinations: Consider trying a festival in the city you haven’t considered before. If you haven’t visited the local zoo, museum, library with unique architecture and free drop-in programs, or the local skating rink, here is your chance to prioritize them.

It is very important to think long-term, sustainable, and manageable. If you are unable to do all of these or might need to change, that’s completely okay and valid. If you learn about other options outside this list that works better for you, do them. I heard the saying “vote with your wallet” and I believe it also works with international trade. Let’s support Canadian with our choices and wallet even more moving forward!

The Transit Advocacy Group Is Here! The Captive Transit User Series Part 16

By: Giselle General

This is part of an ongoing series of posts discussion issues I personally encounter while taking public transit in Edmonton. Links to other posts will be added on an ongoing basis:

What is a Captive Transit User? I learned about the term for the first time from the City of Edmonton’s website. The easy definition is: someone who takes public transit because it’s the best (or only available) option for them to travel around. The part about feeling ‘captive’ comes from the restriction that sometimes comes up, perhaps because one is too poor to own and maintain a vehicle, one does not know how to drive, or for medical reasons, cannot operate a vehicle. In many ways, I relate to this a lot. Though I’m pretty fortunate to afford the occasional taxi ride, and with my husband having a car.


The name Edmonton Transit Riders (ETR) sounded very much like the city group where I volunteered for six years, the Edmonton Transit Service Advisory Board (ETSAB). But they are different and once I heard about ETR, I’m very happy that they exist.

Over many years I have observed different ways that people use their voice to advocate for improvements in our public transit system. There are people like me that use our personal social media platform sharing our own individual experiences and opinions. There are people who create anonymized accounts with a group name to build an impression it is part of a collective of thoughts who care about a common goal. There are people who join established organizations or groups to share their time, energy and insights in a formalized way within the city government’s system – I’m talking about ETSAB here. And there’s ETR, the external organization who wanted to combine the power of being a formalized group willing to mobilize in a wide range of ways to make public transit better.

A selfie of Giselle and Danielle Witte, board chair of ETR, in front of the under-construction Meadowlark LRT Station.

Sometime in the fall, Danielle Witte, the board Chair of ETR contacted me for a meeting to learn more about what I mentioned above, how current groups have been giving feedback to improve public transit. I offered a unique kind of meeting – a walking meeting where we discussed his questions and I gave him a tour of the West Edmonton LRT construction sites from future West Edmonton Mall to the future Meadowlark Station. I told him how excited I was for the group, and that ETR, ETSAB and the actual public transit city employees for ETS have a lot of positive opportunities to work with each other.

On October 20, the group hosted a official launch party which included an announcement with speeches, and then a private tour of the Blatchford LRT station that is not yet open to the public where the attendees can connect and chat with each other. It was nice to see the current board chair of ETSAB, actual representatives from ETS, city politicians, and other people enthusiastic about transit.

Giselle taking a selfie in front of the Edmonton LRT Blatchford station, during a private tour as part of the Edmonton Transit Riders launch.

Interestingly enough, I remembered a discussion about the Blatchford station during an ETSAB meeting, and see the station still not being used was a reminder that our recommendations to city staff sometimes get implemented. It does make an impact.

In some ways, the word hype feels superficial, but with what ETR is doing, I think building hype about public transit is not only just a good thing, it is an excellent thing that is very much needed. There’s a lingering disdain from everyday people about public transit, combined with an undercurrent of classism and car culture. I’ve said countless times, people complain about hiccups on public transit too quickly and harshly but if those experiences are tied to their driving experience, people are more forgiving.

When I was chatting with the ETR volunteers and board of directors, I was amazed that they were planning to go to Ottawa for a conference about transit. There’s a lot of flexibility they have that made me wish I had something similar when I was with ETSAB. Then again, ETSAB is a part of the city and funded by taxpayer money, so I understand the limitations that where in place. It is nice though that ETSAB board members get a chance to attend the Canadian Urban Transit Association fall conference every year.

Front view of the Blatchford LRT station. Crowds of people are by the platforms observing the space.

One thing I really appreciate is that both organizations seem to have a relationship with the staff of the city’s transit system. Everyone seem to have a well-known common ground of sharing the desire to actually make public transit better.

In future years I eagerly look forward to seeing more of what ETR does. I subscribed to their e-newsletter and social media accounts and they are a lot more public with their advocacy which is fantastic. They had several media interviews, organized an automated e-petition to speak about the low-income transit programs, and had plans to advocate to the provincial and federal orders of government. It’s quite remarkable. Once the actual transit department launches their merchandise line I bet that the ETR supporters would be the first in line to buy or market these items ala influencer style – yes that includes me.

Looking back at the LRT launch for the Valley Line East last November 2023, it is nice to join along a group of fellow transit nerds. If I am lucky enough to be the next city councillor of my area of the city on the west end, I’ll be thrilled to organize the official launch or tour of the LRT along with them! The warm drinks, train-themed cake and ceremonial scissors would be on me – unless someone beats me to it which is very possible!

Being the Human Transit Navigator: The Captive Transit User Series Part 15

By: Giselle General

This is part of an ongoing series of posts discussion issues I personally encounter while taking public transit in Edmonton. Links to other posts will be added on an ongoing basis:

What is a Captive Transit User? I learned about the term for the first time from the City of Edmonton’s website. The easy definition is: someone who takes public transit because it’s the best (or only available) option for them to travel around. The part about feeling ‘captive’ comes from the restriction that sometimes comes up, perhaps because one is too poor to own and maintain a vehicle, one does not know how to drive, or for medical reasons, cannot operate a vehicle. In many ways, I relate to this a lot. Though I’m pretty fortunate to afford the occasional taxi ride, and with my husband having a car.


People unfamiliar with a transit system, whether it is because they are new to an city, a neighbourhood, or just so happened to not use transit for a specific event, benefit from the help of a fellow human who seemed to know their way around. A few times this summer, it was nice to be that fellow human, even as a stranger, to be that source of help and companionship to someone. Here’s a few stories when I by myself, or with my husband, did this to people in the city.

Edmonton Folk Festival

This summer was the first time that my husband and I went to Edmonton Folk Festival. Because we had little time between having dinner at the bar near his work by the Manchester Square, we took an rideshare to the festival location. But we decided to take the relatively-recently-opened Valley Line LRT to her back.

While walking through the green space to get to the station, someone called out to us. They seemed confused and asked where the LRT station is. My husband and I pointed to the direction that we are headed. In the spot where we were standing, it seemed easy to miss the LRT station, as the glass pyramids of the Muttart Conservatory is right close by. The people seemed relived to know that the LRT station was indeed close by, which is a great reason why the festival organizers heavily promoted transit as a way to get to and from the festival.

This is the first year that the festival is going on with the LRT access. I bet that in future years, it would be a no-brainer for most people to get to the festival through transit, either to get to the bottom or top of the hill.

New worker going to downtown

On a Thursday morning in August, I was waiting to get on my usual bus to get to downtown. A man was talking passionately over the phone, in a language I cannot understand. He hung up, browsed his phone for a few minutes and then he approached me, speaking in limited English. Asked which buses go to downtown by 109 Street, and whether the bus is arriving since it’s been late for 5 minutes. I can imagine how a late bus for a route you’ve never used before would make anyone anxious. So I told him “yes that’s the number 2, it will come soon, and we can take it together!”

The bus arrived and we hop on together. He was restlessly looking at the window to check where we are going. I placed the address of his destination on my Google maps app, and showed him the blue moving dot that symbolizes the bus. We were sitting close to the front, so I also point to him the digital screen that was showing the intersection of the upcoming bus stops. I told him, “once we are close to downtown, the screen and the audio annoucement will say.. 121 Street – Jasper Avenue, 116 Street – Jasper Avenue, 112 Street – Jasper Avenue… and then that’s when you pull the stop alert and get off. Then when you get off, you just need to walk 2 blocks that way, and you’ll be in your destination!” I finished my instructions while pointing towards the south.

He shared to me that it was his first day at his job. He shyly told me that his English is “not very good” but he will be starting classed at Norquest college very soon. I said that Norquest is very close to where he was getting off for work, so he can take the same bus and just wait for a few stops further into downtown. I shared that I am an immigrant too, only that I’ve been here for 17 years. He sounded amazed upon hearing that.

As his stop approached, I got him to pull the string for the stop request. As he left the bus, I said good bye and waved at him through the glass, while making sure I press the button again as I was getting off at the next stop. I sent a silent prayer, wishing him a good day at work as I headed out to start mine.

Lady navigating west end construction zone

One morning, I was on the bus heading to work and after a few stops, a woman wearing business clothes came in. There were several vacant seats at the front, but she didn’t sit right away. Clutching her phone tightly, she talked to the driver asking if the bus would be passing by 139 Street and 102 Avenue. He said yes, and continued to drive. She continued standing at the front craning her neck, seemingly wanting to have the same line of sight as the driver.

Only a few stops later, she asked the driver again how close we are getting to her destination. We were still on 87 Avenue, about 15 minutes away. I do know though that she is getting off on a very busy construction zone and might miss where the bus stop is.

I waited for catch her eye, I smiled and said, yes the bus is heading that way. I pointed at the digital sign above her head and said “as you can see, and you will hear, the upcoming bus stops will show on the sign. So you will hear when the next step is 139 Street and 102 Avenue and press the button then.” As we waited along the very congested 142 Street, the bus finally got a chance to turn on 102 Avenue. The bus arrived at the intersections and the got off one of the temporary-looking bus stops.

Honestly, I’m quite relived that smartphones are around. It helps communicating bus routes and travel times better. One can argue that if someone has a phone and data, people can just look at the directions and go where they need to go. But I think that the additional element of human help can provide that extra level of reassurance. Many times, I’ve seen passengers come up to the bus, show their phone to the driver and confirm, and happily enter the bus once they get the okay from the driver. But in a pinch, whether in a random location around the city, a busy transit station, or a bus stop, I enjoy pitching in when needed. It’s a fleeting moment of kindness, lasting a few minutes at most, but can help with those unfamiliar with our transit system get the hang of it.

The Construction Neighbours: The Captive Transit User Series Part 14

By: Giselle General

This is part of an ongoing series of posts discussion issues I personally encounter while taking public transit in Edmonton. Links to other posts will be added on an ongoing basis:

What is a Captive Transit User? I learned about the term for the first time from the City of Edmonton’s website. The easy definition is: someone who takes public transit because it’s the best (or only available) option for them to travel around. The part about feeling ‘captive’ comes from the restriction that sometimes comes up, perhaps because one is too poor to own and maintain a vehicle, one does not know how to drive, or for medical reasons, cannot operate a vehicle. In many ways, I relate to this a lot. Though I’m pretty fortunate to afford the occasional taxi ride, and with my husband having a car.


When people choose a place to live, they consider many important things in choosing the neigbhourhood. We knew when we picked the neighbourhood we live in now that since the LRT will literally pass through the main road nearby, that we will be inundated with the impacts of the construction for many years until the line officially opens. But what is something that many residents complain about, became something that piqued my curiosity over the years.

I’m basically like a “Marites”, the nosy neighbour looking into the latest “tea” of what is happening next door, but for an LRT construction. This transit nerd is delighted with integrating such a Filipino reference, hehe. Every time I leave my home to commute to work, it’s neat to see the changes.

Between my husband and me, our no-cost-but-super-fun date idea has been to go for a half-hour work along the construction site, observe the different holes and poles, the cranes and trucks, the cement and the metal pieces, and the people around the site. I bet my husband is truly enjoying being married to a transit nerd – no need to go far or spend a lot of money for romantic quality time, haha!

As the cliche goes, a photo says a thousand words. So here is a photo dump of the photos of the LRT construction progress because because it’s fun and nerdy

The construction zone for the West Edmonton LRT along 87 Ave.  It is winder and there's block of ice and snow along the road and construction site.
The construction zone for the West Edmonton LRT along 87 Ave. The two traffic lanes are backed up, and four pillars are almost finished construction.
The construction zone for the West Edmonton LRT along 87 Ave. The specialized above-ground crane is lifting platforms for the above-ground Misericordia station.
The construction zone for the West Edmonton LRT along 87 Ave.  The view is from underneath the specialize crane. 6 platforms were lifted and still have gaps in between each other.
The construction zone for the West Edmonton LRT along 87 Ave. The ramp to take the tracks to street level is partially done, with lots of metal rebar sticking out.
The construction zone for the West Edmonton LRT along 87 Ave. The specialized crane is approaching the traffic light on 165 Street.
The construction zone for the West Edmonton LRT along 87 Ave. A crane is parked in the middle of the site.

Frankly at this point, for very short trips, it is much better to walk – to the mall, the library, the pharmacy. But as long as the locations are literally long the main road, I can also be lazy and take the bus in one direction.

I heard many times that the construction impact north of my neighbourhood, along Stony Plain Road, is much worse for the businesses there. In fact, the City launched a campaign called “Rally for the Road” to encourage people to continue to patronize the businesses along the road, where construction makes it difficult and unappealing to park to get to these businesses. I know of a business owned by a fellow Filipino that sells Filipiniana inspired attire. I hope to visit the business someday when it is easier to travel to get there, either by car of perhaps, the newly opened LRT line!

The construction zone for the West Edmonton LRT along 87 Ave and by the business plaza on 159 Street. A sign by the fence says "Businesses Are Open During Construction"

In the middle of May, during the Annual General Meeting for our community league, we also held a town hall where staff from the city and the LRT construction company co-presented and answered questions from the neighbourhood. I really appreciated them doing this. The maps and slideshows were informative in giving both the big picture progress of the whole project, timelines for summer 2024 and what to anticipate as far as changes in access to lanes and intersections. We were given the reassurance that any concerns can be shared to them anytime, and that they have what sounds like daily meetings with the staff at the hospital to ensure access is not blocked unintentionally.

On top of that, our community league president seems to have established a good relationship with relevant staff. He managed to make a few phone calls to sort out the traffic lights nearby to help traffic flow better.

The construction zone for the West Edmonton LRT along 87 Ave and 165 Street, the intersection that will be closed for two weeks as the specialized crane finished lifting platforms for the track.

And just a few weeks after this neighbourhood meeting, my husband and I can see the large crane off our second-floor bedroom window.

We were told that our section will be finished by fall this year, then the section off the other side of 178 Street will be worked on. I will definitely miss the unique crane when it moves. And I hope that the residents who live in that area, that have been affected by construction for just as long as we are, have a manageable experience for the next few years.

Recovering Political Candidate: I spoke at a Campaign School

By: Giselle General

I thought that being an election campaign failure – as in not winning the seat I was running for – would render my efforts meaningless. So it is to my surprise that I have been requested to speak to my experiences as an election candidate. I suppose there is truth to the saying that it is through mistakes and failures that people can gain the most growth.

I personally had benefitted from election campaign schools in the past, the first being the eight-month long program by the City of Edmonton back in 2017. The very local context of that program was really helpful for me as someone who was just somehow considering the idea of bring politically active at a candidate level. The experiences shared by the guest speakers then, many of which actually won, made the experience real and human.

Equal Voice is a Canada-wide organization helping women who want to run for politics or support those who wanted to do so. The first workshop I attended was hosted by the Alberta chapter of the organization. If I recall correctly, the Alberta chapter is no longer functioning, but the national organization continues to be active.

It looked like the other provincial chapters were super active as well. It was why I was so surprised when an organizer from the Newfoundland and Labrador chapter contacted me in October to speak to my experiences for their online election campaign school events. I was more than happy to share (maybe vent a little bit, haha) about what I did from 2018- 2021 to prepare for full-on election campaign mode leading to October 18, 2021.

Then in early April I heard from them again to speak on the same topic for their current campaign school. I guess I shared a few useful things last time, because the instructions I got were “just do the same things as last fall as you did great.” I’m really thrilled about the new options available now that online events are more frequent.

For those interested, here are my speaking notes, the longer version of what I shared .

  • INTRO: Even if you forget specific details, the main takeaways I’d like to share are:
    • Self awareness and using your strengths and skills as a foundation is very important.
    • Remembering there’s life after the election so consider your decisions accordingly.
    • All the things you do and life/ professional skills you have are all useful for the campaign.
    • Take inventory of your privileges and points of marginalization, being aware helps with planning and being compassionate to yourself. 
  • Conversations you had with your loved ones, your employer
    • Husband – Clearly defined role of my family members. For me, the campaign is NOT a family affair. There were some tradeoffs, but separating my campaign and family life from the get go was worth it for me. “I want to continue to be married after the election.”
    • Brother: I reassured my brother that it’s not as violent as the Philippines and (maybe) I won’t get murdered here. But if I do, my will, and life insurance, and organ donor card is up to date and they know what to do. 
    • Employer (Nonprofit Org): They knew I do a lot of community service and when I went to an election campaign school and all of my city volunteering, it’s just a matter of time. We discussed things such as what type of leave (banked vacation + some unpaid time off), how much (or little) should I publicize my employers name to protect their privacy (I didn’t use their name), and duration of time off (2 months until end of the election month – I returned November 1). 
  • What kinds of things were you doing to prepare for your campaign, in advance?
    • 2021 was my first time running so it wasn’t like I had a strict guideline or a playbook. Also, COVID-related restrictions truly influenced my decisions. I wanted to behave as compassionately and ethically as I could, so I likely wasn’t going out in public right away compared to many people. 
    • Personally, with the things I did, I never had a political objective in mind. I never thought of “oh I will do this so that when I run they will think of me at the election” because frankly even now it feels sleazy to me. My focus at the time was to continue the things I already do that has some kind of public component and sharing about what I do and what I believe in regularly on social media. On social media I did the 70 – 30 rule. 70% re-posting and amplifying content I resonate and believe in, 30% posts about what I’m interested in or doing that aligns with my values. If there’s an overlap with municipal politics, that’s a bonus.
    • I also found community service that had the overlap of 1 – things I like, 2- things I am good at 3 – some level of public profile and 4 – some connection to the city or municipal matters. Transit board, neighbourhood board, multicultural journalism, city-focused nonprofit boards. 
    • The rest are tasks that helped me in my personal life that have a positive spill-over effect for running for office (as outlined below).
  • How did you save money and for how long?
    • Saved money for 3 years (up to $17,000) so I have savings to pay the full amount candidates can pitch for the campaign, and cover my entire salary when I’m was away for 2 months.  I did this from 2019 – 2021, $500/ month and the pandemic also helped cut my expenses. I’m doing this again. I’m a DINK household who is NOT passionate about travel. 
  • How did you grow your network in advance of putting your name on the ballot, and prepare your network for this political journey you were taking?
    • For me, given I’m an introvert, yes social media helped a lot. I know many candidates are community leaders that seem to be in every community fundraiser, picnic, gala and public event. And that likely increased their visibility. But that’s not who I am. Also in 2020, opportunities are more limited and I wanted to be – and still am – COVID-cautious. 
    • I learn about people who have different beliefs by curating my social media feed (particularly Twitter and LinkedIn) strategically. I don’t argue or shame them, but I **do** read the hot takes and the comments. 
    • Also, through paying attention to the local media here, including actually paying subscription fees for a local media startup, I have deeper understanding and awareness of local political issues.
  • Any appointments to be made, or tips for endurance, mental health, physical health on the campaign trail? 
    • I went to therapy (to address personal issues which in my case is sexual abuse trauma) and had therapy on an ongoing basis throughout the campaign. Fortunate enough to find free ongoing mental health resources. Need to search and apply and wait. 
    • Not commit to any political parties at a federal or provincial level. 
    • Not be ashamed of my lone wolf/ introvert tendencies. I worked with it, not against it. It saved me stress and angst. 
    • Share personal observations on the campaign trail – I talked about human but mundane things such as safety, bathroom access, accessibility in apartments, (lack of)  wheelchair ramps on most houses, taking the bus to carry campaign supplies around, etc. 
    • While it sounded like an exaggeration, I made a “extreme worst case scenario” list of what will make me cancel the campaign or prevent me from running (ex. me dying. my husband dying, our house going on fire and losing our home. either of us becoming bankrupt, amputated, drastically disabled, etc.) 
    • I also made a list of my campaign goals, with a realistic and dark side because of my reality as woman who is an immigrant, who looks Asian/ Indigenous, who is COVID-cautious, who cannot drive and has bladder and mobility issues. 1 – not die, 2 – not be in financial ruin, 3 – run a campaign based on my principles, with a combination of inspiring and education, 4 – win. 
  • Highlights, lessons learned on the campaign trail? Things you’d do differently the second time you run?
    • If I run again, I will do many of the prep I did from home and personally that helped me in 2021. I had very clear expectations and boundaries with my husband and with myself. (See tips above).
    • But I will be more careful of what I say on social media 2 years before the campaign period. I made a social media post about running for election and as a consequence, one of the boards where I volunteer asked me to step down from an executive (Vice President) position from that board. While I wasn’t actively campaigning yet, the risk of conflict of interest, real and perceived, is too risky for them. I was actually afraid I’ll be asked to step down, and that would have been bad for me as I’m the only Filipino member of the board and I want to stay and make an impact there. I continued to be a ‘regular’ board member and became an executive again after the election. But the timing of when you official share your interest in running, even if you are not officially on campaign mode yet, can impact your current community involvement. 
    • Employer conversations will be different this time around as I am a public servant now (work for provincial government). I’ll need to be a lot more quiet about it and know my work benefits and rights early next year. 
    • Maybe, using a language, timing and setting that resonates with my values of a “non politically smarmy politician”, perhaps I will share in in-person conversations more often that I will be running. It looks like there were some awareness gained in 2021 and there were offers for people to support more directly in the future. 
    • I will continue to have strict accessibility standards. So many people are still so ableist and don’t know how to produce accessible digital communication. I did it all and I’m proud of it. I’ll do it the same way again and not compromise on this. 
    • Remind myself again that THERE IS LIFE AFTER THE ELECTION, if I win, then that begins my journey as an elected official. if I lose, I gotta do the clean up, reporting and back to my former job and family routine at some point. Have a long term view of decisions you make. 
Between October 2023 and May 2024, some of my community positions have changed into former positions so I needed to make sure that my bio for the campaign school promotions was updated.

It seemed like the perspectives I shared were well-received based on the reactions in the smaller discussions and the follow-up email from the organizer. It was a great experience, especially for doing it the second time around, and if they invite me for a future talk or panel I certainly will do it again.

For those who wanted to run, it is a lot of work, and some of the things I did contradicted the other panelist’s experience. So take what works and make it your own.

Recovering Political Candidate: What I wish I Knew

By: Giselle General

Sometime in December 2023, I was contacted by a researcher who is working on a paper asking for the financial barriers faced by women running for public office. Did she ever find the right person willing to talk and vent about this very topic! I was connected to her through a national organization that aims to encourage women to run for public office.

I shared what I knew and gave so much more information that the questions she outlined in her 3-page questionnaire. I truly hoped I didn’t sound too grouchy when I explained all the potential barriers, both ones I experienced personally and broader patterns I’ve observed.

Despite the fact that my candidacy was coming up to three years ago, I remember many things that I wished were more clear during the campaign workshops and campaign toolkits that I accessed between 2017 – 2021.

So here is a short list of what I wish I knew.

  • About the “social etiquette” in Canada, Alberta, and Edmonton when it comes to door-knocking. I didn’t feel confident enough to reassure volunteers on how to handle different types of situations such as homes having no mailboxes, the “no soliciting” signs, entering gates and how long to wait at the doors.
  • How to handle conversations with one’s employer on handling things such as time off, salary and using vacation days and reputation management for the workplace. I think I handled it okay, but if I had more information I would have been less terrified.
  • The range of options on how to handle the election campaign with family members.
  • Exercise routines to help manage pain and soreness from walking, standing a long time, using mobility aids (like my walking cane) for a long time, hand care (from knocking on all the doors), and more.
  • Personal finance budgeting once the motivation to run is there. This includes saving for money for taking time off from work to do campaigning full time, money to initially fund election expenses, budgeting some extras that may be needed such as replacement shoes, therapy appointments, pens, umbrellas, or takeout food.
  • Options for campaign finances, as in ideas of what a low-budget, medium-budget, and a high-budget campaign can potentially look like, as it took me too long to decide whether I should get one digital billboard or one bus bench.
  • Tips and tricks to coordinate with landlords to connect with apartment residents, as this process also took a lot of time coordinating while being afraid I might be somehow breaking some election rule that I was never aware of.

I will likely talk about this more in future posts. In the meantime, I eagerly look forward to the research publication talking about this topic.

Everyday people that wanted to participate in the political discourse in this very important way should feel confident in their ability to do a decent job. They should not feel demoralized by obstacles that seem systemic in nature.

To conclude, here’s the copy of the post I wrote for the Alberta Filipino Journal back in 2021 during the beginning of the actual campaign.

General Point of View: Trailblazing and Smashing Ceilings – The Journey of a First-Time Elections Candidate

By: Giselle General, April 2021

This election candidacy is a journey five years in the making.  Here is a reflection on my experiences as of this date as someone running for the first time.

A main challenge is informing people on different topics. There are many issues that affect our daily lives, and it can be difficult to remember which level of government is responsible. On top of that, there are issues that are a shared responsibility between the municipal, provincial and federal government. So it is important for me, my campaign team, and other candidates to be informed and patient when discussing with others.

The electoral district boundaries not only changed in composition, but also the names have changed. They are changed from numbers to Indigenous names. I think the names are beautiful and meaningful, but many are frustrated and unwilling to learn. I can personally attest that all it takes is practice, just like learning Asian geography back in high school. After a few rounds of practice, I can confidently say without missing a beat that “I am running for city councillor for West Edmonton, the ward of sipiwiyiniwak!” Those in ward Dene and O-day’min will have an easier time, while those in ward Ipiihkoohkanipiaohtsi would need to practice a few more times.  

I found out that apartments and condo buildings are usually ignored by campaign teams. I found this shocking and unacceptable! Because most apartment buildings are rentals, this means that many people who are not homeowners and from lower economic background are not given the same opportunity by election candidates to share their thoughts about political matters. No wonder the voter turnout in municipal elections is only 30%. Like a spark that ignited in me, I felt a fierce sense of determination to go against the tide and find ways to connect with people living in higher-density places. I hope that landlords and building managers would cooperate with my campaign team so we can engage with residents effectively and safely.  

A harsh and true advice I received was “you need a lot of money”. And I don’t have a lot. I feel motivated to find creative ways to compensate for the shortage of money, and fun ways to raise money and support. From virtual dance-a-thons as a fundraiser, using social media for marketing instead of spending money on billboards, and asking volunteers to drop off brochures instead of paying Canada post thousands of dollars, the ideas seem to be endless. Necessity is the mother of invention as they say, and I’m excited to find innovative ways to connect with potential voters and supporters. I hope that I get hundreds of volunteers from all walks of life, and that even those who cannot vote yet, the newcomers and under 18 years old, feel inclined to join the campaign team as well.  

The election day is in October, and given how time feels like it’s slipping through our fingers, it will be here before we even realize it. All the spare time I have, between breakfast and starting work, between dinner and bedtime, between laundry and cooking on the weekends, are occupied by the seemingly endless tasks to gain more resources, to recruiting volunteers, to ensuring we consult with people with different perspective. Door-knocking officially starts in May and I’m eagerly looking at the calendar counting down the time.  

I am excited to be transformed by this experience. I suppose, turning 30 years old this year also highlights the significance of this adventure. I’d love to win of course, but it’s more that that. My hope is that I am just one of the many people from under-represented backgrounds, of the women, the young adults, the migrants and the Filipinos who would take the leap and throw their name in an election race. I hope that my experience can serve as inspiration and a resource guide in navigating an election candidacy that appropriately considers the complications that arise from our lived experiences. If I don’t end up being that trailblazer, I hope that someone else does not too long after I run.