By: Giselle General

Sometime in December 2023, I was contacted by a researcher who is working on a paper asking for the financial barriers faced by women running for public office. Did she ever find the right person willing to talk and vent about this very topic! I was connected to her through a national organization that aims to encourage women to run for public office.

I shared what I knew and gave so much more information that the questions she outlined in her 3-page questionnaire. I truly hoped I didn’t sound too grouchy when I explained all the potential barriers, both ones I experienced personally and broader patterns I’ve observed.

Despite the fact that my candidacy was coming up to three years ago, I remember many things that I wished were more clear during the campaign workshops and campaign toolkits that I accessed between 2017 – 2021.

So here is a short list of what I wish I knew.

• About the “social etiquette” in Canada, Alberta, and Edmonton when it comes to door-knocking. I didn’t feel confident enough to reassure volunteers on how to handle different types of situations such as homes having no mailboxes, the “no soliciting” signs, entering gates and how long to wait at the doors.
• How to handle conversations with one’s employer on handling things such as time off, salary and using vacation days and reputation management for the workplace. I think I handled it okay, but if I had more information I would have been less terrified.
• The range of options on how to handle the election campaign with family members.
• Exercise routines to help manage pain and soreness from walking, standing a long time, using mobility aids (like my walking cane) for a long time, hand care (from knocking on all the doors), and more.
• Personal finance budgeting once the motivation to run is there. This includes saving for money for taking time off from work to do campaigning full time, money to initially fund election expenses, budgeting some extras that may be needed such as replacement shoes, therapy appointments, pens, umbrellas, or takeout food.
• Options for campaign finances, as in ideas of what a low-budget, medium-budget, and a high-budget campaign can potentially look like, as it took me too long to decide whether I should get one digital billboard or one bus bench.
• Tips and tricks to coordinate with landlords to connect with apartment residents, as this process also took a lot of time coordinating while being afraid I might be somehow breaking some election rule that I was never aware of.

I will likely talk about this more in future posts. In the meantime, I eagerly look forward to the research publication talking about this topic.

Everyday people that wanted to participate in the political discourse in this very important way should feel confident in their ability to do a decent job. They should not feel demoralized by obstacles that seem systemic in nature.

To conclude, here’s the copy of the post I wrote for the Alberta Filipino Journal back in 2021 during the beginning of the actual campaign.

General Point of View: Trailblazing and Smashing Ceilings – The Journey of a First-Time Elections Candidate

By: Giselle General, April 2021

This election candidacy is a journey five years in the making.  Here is a reflection on my experiences as of this date as someone running for the first time.

A main challenge is informing people on different topics. There are many issues that affect our daily lives, and it can be difficult to remember which level of government is responsible. On top of that, there are issues that are a shared responsibility between the municipal, provincial and federal government. So it is important for me, my campaign team, and other candidates to be informed and patient when discussing with others.

The electoral district boundaries not only changed in composition, but also the names have changed. They are changed from numbers to Indigenous names. I think the names are beautiful and meaningful, but many are frustrated and unwilling to learn. I can personally attest that all it takes is practice, just like learning Asian geography back in high school. After a few rounds of practice, I can confidently say without missing a beat that “I am running for city councillor for West Edmonton, the ward of sipiwiyiniwak!” Those in ward Dene and O-day’min will have an easier time, while those in ward Ipiihkoohkanipiaohtsi would need to practice a few more times.  

I found out that apartments and condo buildings are usually ignored by campaign teams. I found this shocking and unacceptable! Because most apartment buildings are rentals, this means that many people who are not homeowners and from lower economic background are not given the same opportunity by election candidates to share their thoughts about political matters. No wonder the voter turnout in municipal elections is only 30%. Like a spark that ignited in me, I felt a fierce sense of determination to go against the tide and find ways to connect with people living in higher-density places. I hope that landlords and building managers would cooperate with my campaign team so we can engage with residents effectively and safely.  

A harsh and true advice I received was “you need a lot of money”. And I don’t have a lot. I feel motivated to find creative ways to compensate for the shortage of money, and fun ways to raise money and support. From virtual dance-a-thons as a fundraiser, using social media for marketing instead of spending money on billboards, and asking volunteers to drop off brochures instead of paying Canada post thousands of dollars, the ideas seem to be endless. Necessity is the mother of invention as they say, and I’m excited to find innovative ways to connect with potential voters and supporters. I hope that I get hundreds of volunteers from all walks of life, and that even those who cannot vote yet, the newcomers and under 18 years old, feel inclined to join the campaign team as well.  

The election day is in October, and given how time feels like it’s slipping through our fingers, it will be here before we even realize it. All the spare time I have, between breakfast and starting work, between dinner and bedtime, between laundry and cooking on the weekends, are occupied by the seemingly endless tasks to gain more resources, to recruiting volunteers, to ensuring we consult with people with different perspective. Door-knocking officially starts in May and I’m eagerly looking at the calendar counting down the time.  

I am excited to be transformed by this experience. I suppose, turning 30 years old this year also highlights the significance of this adventure. I’d love to win of course, but it’s more that that. My hope is that I am just one of the many people from under-represented backgrounds, of the women, the young adults, the migrants and the Filipinos who would take the leap and throw their name in an election race. I hope that my experience can serve as inspiration and a resource guide in navigating an election candidacy that appropriately considers the complications that arise from our lived experiences. If I don’t end up being that trailblazer, I hope that someone else does not too long after I run.