Who To Call for Help? You Don’t Know?! – Captive Transit User Series Part 17

The inside of the regular sized Edmonton transit bus. The front area near the driver's compartment has no information or printed signage about the Transit Watch contact line.

By: Giselle General

This is part of an ongoing series of posts discussion issues I personally encounter while taking public transit in Edmonton. Links to other posts will be added on an ongoing basis:

What is a Captive Transit User? I learned about the term for the first time from the City of Edmonton’s website. The easy definition is: someone who takes public transit because it’s the best (or only available) option for them to travel around. The part about feeling ‘captive’ comes from the restriction that sometimes comes up, perhaps because one is too poor to own and maintain a vehicle, one does not know how to drive, or for medical reasons, cannot operate a vehicle. In many ways, I relate to this a lot. Though I’m pretty fortunate to afford the occasional taxi ride, and with my husband having a car.


In my first few years in Canada, I had to learn how to keep track of all the different phone numbers, watch lines and apps for reporting different issues. In fact, because I knew that this can be confusing for other people, I’ve written a resource articles on this subject a few times for multicultural media outlets in the city. It can be hard to tell right away what constitutes an emergency. When someone is in the middle of an unsafe situation, regardless of whether someone’s bleeding or not, everything seems urgent.

Frankly this is why I have major concerns that the information to ask for help when taking transit can be hand to find. If my personal feedback can be summarized in one word, that would be consistency.

Consistency on where the information can be found, both on the buses and LRT vehicles, would be handy. When I used to take the LRT more frequently, I eventually trained my eyes on where the emergency buttons and alarm strings to ask for help are located. I’m too short to reach the alarm strings – but that’s a different subject altogether. Also, on a 25- minute trip which is typical for my travels, there had been the rare occasion when the same automated robot voice that announce the next LRT stop would also talk about Transit Watch, the phone number where people can call or text if they feel unsafe.

But unfortunately, for those who take the buses, this information is definitely hard to find. On top of the fact that Transit Watch is actual full 10-digit phone number instead of the 3-digit ones like 911 or 311, so it’s not something that people will instinctively remember and dial. I mean, even I don’t know the full number in my mind, but I had saved it as a contact on my phone. In my experience, upon entering a bus, 75% of the time I don’t see any posters about Transit Watch at all. When it does, the posters are in different parts of the overhead compartment for the posters.

In my typical 30- 45 minute bus trip, I don’t hear a single robot-voice announcement about Transit Watch as well. Back in 2023, Edmonton Transit Service had a marketing campaign encouraging people to take one of six potential actions when they see harassment while taking public transit. These posters were in many of the buses but not as much these days. Although I was relived to see it a dozen times so far this year.

Inside an Edmonton transit bus, with a poster about Transit Watch 780-442-4900.

In transit stations, not all of them have a PA system to blast audio announcements. In the places that do, one of which is the South Campus LRT station, I have heard a few robot-voice announcements for different topics, including bus delays, scheduling changes, and even encouraging participation on Stuff A Bus. I have heard a handful of times about Transit Watch. But how about other locations? Sure, it is a temporary station, but I think it’s important to have more visible signs and reminders at West Edmonton Mall transit station for example. It truly would be nice to have a consistent approach in every transit station.

I have taken bus trips with the smaller community buses as well, and I don’t recall seeing a poster about Transit Watch. It’s been a few months since I have taken an On-Demand buses which are much smaller, and I know there’s no space there for paid advertisement or even a small bulletin board. Perhaps a decal or sticker somewhere prominent can be strategically placed somewhere. Or maybe even a QR code that’s quite popular these days.

The inside of the smaller-sized Edmonton Transit bus, the shuttle bus along Jasper Place Transit Centre. There is no poster for the Transit Watch number because there's no good space to put one.

Consistency builds trust. I think if there’s more consistency in communicating that 1 – harassment is not okay , 2 – reporting unsafe situations when taking transit is truly worth the effort, 3 – the contact number is repeated often enough while people are taking transit that they might eventually memorize it, and 4 – that the person who reported can see the resolution, perhaps people could be more understanding about unpleasant situations about taking transit. I agree with what the City officials had said that majority of public transit trips happen successfully, on time and no issues. But for the times when it does, people need to trust the system for reporting and the response to it. This starts with knowing when and how to report.

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