End of the Journey of a First-Time Councillor Candidate: Repost from the Alberta Filipino Journal

Giselle outdoors in a neighbourhood holding her election flyer

By: Giselle General

Introduction: This is a re-posting of the articles I have written about my journey as an candidate for the 2021 Edmonton Municipal Elections. Politics and political participation in Edmonton will be a topic I would like to discuss on an ongoing basis, now that I had this experience. But since at this point, it has only been a month Election Day where I only got second place, I am still processing my emotions, compiling documents, and reflecting on everything I have observed and learned.

This was the third article, submitted on November 2021, but was written just two weeks after the election day. You can get a free copy of the paper, published monthly, from many Filipino-owned businesses in Edmonton. You can also everything digitally at: https://www.albertafilipinojournal.com/


The election is over for the municipal elections and I wasn’t successful in my campaign to be city councillor for the city. I came second place. Here is my preliminary reflection of the end of this journey.

Relief in safety and campaign principles

I was determined to run the campaign by following very important principles. These are: positivity, transparency, inclusiveness, collaboration, and care for community. As a result, some of the tasks in the campaign took extra time, such as properly preparing maps for volunteers, calculating fundraising numbers for the weekly social media posts, or adding subtitles to all videos for the benefit of people who are deaf. With that said, both during and after the elections, people have messaged me expressing their appreciation for my thoughtfulness. My actions made the election informative for the average person, and people from the disabled community appreciated that I went above and beyond to ensure they can access the digital content that I published.

Another key component in my campaign is safety, given the reality of COVID19 and additional risk due to Anti-Asian Racism. Many times, I played it safe by avoiding entering  homes with tall gates, not door-knocking alone, and being careful when walking through uneven landscaping and front steps. While other campaigns were door-knocking as early as March, but I waited and observed closely the COVID numbers and the impact of changes in the rules. Sure, it meant I didn’t go to as many homes, but I’m glad that throughout the campaign, I didn’t get seriously ill or injured.

Anguish at missing the goal and systemic hurdles

Just like most people in the world who are ambitious and competitive, not winning definitely hurts for me. On top of that, I felt the weight and pressure of my endeavour, as the only Filipino candidate in the entire city for any municipal seat, after the other candidate withdrew. I definitely would have been great if I achieved this important milestone for the community. My heartbreak at not winning is not just for me, it’s for the entire community.

The optimistic side of me dismissed the idea that money plays a huge role in campaigns, but seeing it firsthand gave me a wake-up call. While I’m confident that I did everything I could to have a well-run campaign, it came to a point where certain gaps can only be filled by additional funds or additional people helping. With this realization in mind, I know what I will advocate for moving forward to help those like me with passion and drive to make positive changes in government, and need just a bit more resources to be successful.

Marvel at the support, outcome, and generosity

Since I don’t have in-depth experience that seasoned politically-engaged people have, I don’t have context of the election outcome. All I know is I didn’t get enough votes and I lost. The cool thing is that many days after the election I received messages of kind words and

As it turns out, getting 5000+ votes is a remarkable accomplishment for a first time candidate, and for a budget that I have it is impressive. I am very grateful to those who have supported the campaign, from the donations, those who made time to volunteer consistently, those who gave advice.

Drive moving forward

One thing I want to make clear is that this is the end of the journey of being a first-time candidate, and not the end of the community involvement journey, and likely not the end of the political journey. If you think about it, if I run for public office, I will be a second-time candidate, with a better understanding of processes, and the unspoken rules of the political world. In the meantime, my focus is to resume all my community service activities that I am already doing to make our city better for everyone.

Update on the Journey of a First-Time Councillor Candidate – Repost from the Alberta Filipino Journal

Giselle wearing a blue top and white blazer outside in a park in Edmonton

By: Giselle General

Introduction: This is a re-posting of the articles I have written about my journey as an candidate for the 2021 Edmonton Municipal Elections. Politics and political participation in Edmonton will be a topic I would like to discuss on an ongoing basis, now that I had this experience. But since at this point, it has only been a month Election Day where I only got second place, I am still processing my emotions, compiling documents, and reflecting on everything I have observed and learned.

This was the second article, submitted on September 2021. You can get a free copy of the paper, published monthly, from many Filipino-owned businesses in Edmonton. You can also everything digitally at: https://www.albertafilipinojournal.com/


My journey of being a first-time candidate for Edmonton City Council is coming to an end on October 18, Election Day! Here my reflection of the journey of being right in the front lines of a campaign.

It is much harder than anticipated. When I first told my brother that I am running, he was scared for my safety! It made sense, given how dangerous it is to run for public office in the Philippines. I reassured him that I likely won’t get murdered here, win or lose. But that doesn’t mean that there are no dangers. As a visibly Asian woman, the risk of racists attacking me is a possibility, given the rise of Anti-Asian Hate due to COVID. There are even practical dangers, as well; many people’s stairs, entryways and landscaping are not always stable, so a slip and fall is a risk when going to thousands of homes.

The harsh reality that it takes money and connections to run for public office became evident. Expenses line up really quickly. I am running against the current councillor, who spent $84,000 in her campaign in 2017. I wondered, how can I even match that? Advertising in bus shelters are at least $1,000, billboards start at $1,500. I spent $2,500 earlier this year for flyers and $3,500 on lawn signs, as name recognition is paramount to being successful.

I see many candidates who get a lot of help, in terms of time, money, and connections, from their parents, and my heart breaks into a thousand pieces every time. It’s a painful reminder of losing my parents too soon. I tearfully wondered every time, in what way would they have helped if they are still alive? Would my parents be proud? Think their daughter is crazy for being this ambitious?

COVID is a mixed blessing when it comes to attending events and activities. Typically, in an election campaign, there is a lot of traveling involved for meetings and gatherings, and it would have taken so much time while taking public transit, or I would need to spend a lot of money taking taxis, or a lot of stress arranging rides from other people. The switch to digital for many meetings and tasks proved to be helpful.

This campaign journey is also quite incredible in many ways that continue to uplift me. As of writing this, I got $17,000 worth of donations, money sent through e-transfers and online payments as well as in-kind donations, it’s just remarkable. For many weekends in the spring and summer, people joined me in delivering flyers to neighbourhoods so I don’t have to spend money on postage. Professionals shared their skills voluntarily, from websites design, graphic design, translating my flyers, mapping routes, strategy, and more!

Another remarkable thing is connecting with people who are not within my immediate network, those who, after researching all the candidates, discovered that I have what it takes to be their next Edmonton City Councillor.

This experience opened my eyes to the simple and complex reasons why our political system is the way it is right now. I really wish that for immigrants, women, and working-class people, that running for politics is not this cumbersome. After the election this is something that I want to address, by finding a way to share all the lessons learned from this campaign journey.

This election candidacy is a journey five years in the making. I hope that by October 18, that history can be made for the sake of the Filipino community in Edmonton and in Alberta, that I can be the first Filipina-Canadian councillor that Edmonton would have.

Blog on Hiatus – Giselle is Running for Public Office in Edmonton!

Woman in business suit standing in front of the entrance of Edmonton City Hall Council Chambers.

Exciting news!

I will be taking a break from posting regular content on the blog. 2021 is a hectic year as I pursue an adventure that is new in a sense (because this is the year of making it into reality) but at the same time, is half a decade in the making.

I am running for public office, for the City of Edmonton’s municipal elections, as a city councilor candidate for the district I live in, which is ward sipiwiyiniwak in West Edmonton, the current Ward 5 that with additional neighbourhoods from Ward 1 captured as well. The pronouncination is like this: silent yi, as in see-pee-wee-nee-wak. The campaign website is here! https://www.gisellegeneral.ca/

So is this website going to be the campaign page? No. It’s just that there may be longer breaks between posts. I might post a blog or two in case I decide to procrastinate (haha!) but it will be less frequently than what I do now.

Where’s the campaign information? Right now? It’s not ready. Once it’s ready, they will be posted here. However, on my personal Twitter account https://twitter.com/gisellegeneral I am posting personal perspectives on the campaign trail so far. Once the campaign accounts (both website and social media) are set up, I will post more content about policy and platforms.

How are you feeling? So far, overall okay. There are stressful, isolating, overwhelming moments yes, but so far, most things are figure-outable if you know what I mean. Part of my goal is to demystify the campaign process for the average Edmontonian, to showcase what it takes. I want to show the trials and tribulations of being a first-time candidate, in order to inspire participation from my fellow average Edmontonians, to inspire my fellow Filipinos to care a bit more about municipal politics, and smash some glass ceilings along the way and bring forward perspectives that seem to be typically overlooked when it comes to polity. It would be nice to be the first Filipino-Canadian city councilor in Edmonton, or at least someone considered a very strong candidate who aimed to reach that goal as hard as possible. I am running against the incumbent again, which is consider an additional, usually insurmountable obstacle, but as Barney Stinson says in the show How I Met Your Mother, “Challenge Accepted!”

I hope that the articles I posted here in the past are helpful or entertaining. And if you live in Edmonton, I hope to see you on the campaign trail – mostly electronically because you know, it’s still a pandemic.