Update on the Journey of a First-Time Councillor Candidate – Repost from the Alberta Filipino Journal

Giselle wearing a blue top and white blazer outside in a park in Edmonton

By: Giselle General

Introduction: This is a re-posting of the articles I have written about my journey as an candidate for the 2021 Edmonton Municipal Elections. Politics and political participation in Edmonton will be a topic I would like to discuss on an ongoing basis, now that I had this experience. But since at this point, it has only been a month Election Day where I only got second place, I am still processing my emotions, compiling documents, and reflecting on everything I have observed and learned.

This was the second article, submitted on September 2021. You can get a free copy of the paper, published monthly, from many Filipino-owned businesses in Edmonton. You can also everything digitally at: https://www.albertafilipinojournal.com/


My journey of being a first-time candidate for Edmonton City Council is coming to an end on October 18, Election Day! Here my reflection of the journey of being right in the front lines of a campaign.

It is much harder than anticipated. When I first told my brother that I am running, he was scared for my safety! It made sense, given how dangerous it is to run for public office in the Philippines. I reassured him that I likely won’t get murdered here, win or lose. But that doesn’t mean that there are no dangers. As a visibly Asian woman, the risk of racists attacking me is a possibility, given the rise of Anti-Asian Hate due to COVID. There are even practical dangers, as well; many people’s stairs, entryways and landscaping are not always stable, so a slip and fall is a risk when going to thousands of homes.

The harsh reality that it takes money and connections to run for public office became evident. Expenses line up really quickly. I am running against the current councillor, who spent $84,000 in her campaign in 2017. I wondered, how can I even match that? Advertising in bus shelters are at least $1,000, billboards start at $1,500. I spent $2,500 earlier this year for flyers and $3,500 on lawn signs, as name recognition is paramount to being successful.

I see many candidates who get a lot of help, in terms of time, money, and connections, from their parents, and my heart breaks into a thousand pieces every time. It’s a painful reminder of losing my parents too soon. I tearfully wondered every time, in what way would they have helped if they are still alive? Would my parents be proud? Think their daughter is crazy for being this ambitious?

COVID is a mixed blessing when it comes to attending events and activities. Typically, in an election campaign, there is a lot of traveling involved for meetings and gatherings, and it would have taken so much time while taking public transit, or I would need to spend a lot of money taking taxis, or a lot of stress arranging rides from other people. The switch to digital for many meetings and tasks proved to be helpful.

This campaign journey is also quite incredible in many ways that continue to uplift me. As of writing this, I got $17,000 worth of donations, money sent through e-transfers and online payments as well as in-kind donations, it’s just remarkable. For many weekends in the spring and summer, people joined me in delivering flyers to neighbourhoods so I don’t have to spend money on postage. Professionals shared their skills voluntarily, from websites design, graphic design, translating my flyers, mapping routes, strategy, and more!

Another remarkable thing is connecting with people who are not within my immediate network, those who, after researching all the candidates, discovered that I have what it takes to be their next Edmonton City Councillor.

This experience opened my eyes to the simple and complex reasons why our political system is the way it is right now. I really wish that for immigrants, women, and working-class people, that running for politics is not this cumbersome. After the election this is something that I want to address, by finding a way to share all the lessons learned from this campaign journey.

This election candidacy is a journey five years in the making. I hope that by October 18, that history can be made for the sake of the Filipino community in Edmonton and in Alberta, that I can be the first Filipina-Canadian councillor that Edmonton would have.

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